Elección de una estructura de red logística de distribución para el programa mercados campesinos usando técnicas de toma de decisiones multicriterio

Abstract

The Farmers' Markets program proposed improvement to its commercial operation through the use of a distribution network; thus, it was necessary to select a network structure that met the objectives. Network structures included direct shipment, cross docking, hub-and-spoke, and storage with customer pick-up. The analytic hierarchy process (AHP) was used to make this decision in order to determine decision criteria and assess alternatives based on the priorities of the decision-makers. Dominance analysis was conducted and normalization methods and AHP were used; this process was supported by an expert panel. The results obtained highlight the importance and utility of multiple criteria decision-making techniques when addressing complex decisions involving many variables, which reduces uncertainty in the decision-making process. Hence, the value of such methodologies in social processes is also emphasized.