Survey on Consumer Preference of Sustainable Textiles and Fashion

Abstract

Abstract: Environmental concerns drive the demand for sustainable textiles, emphasizing the need to reduce pollution, conserve resources, and minimize waste in textile production. Sustainable textiles use eco-friendly materials and processes, promoting a circular economy and reducing the industry's environmental footprint. Consumer awareness and adoption of practices like recycling, reusing, and thrifting play a pivotal role in fostering sustainability. In this study, investigated the consumer knowledge and preference related to sustainable textile and fashion products. A questionnaire survey was used to collect the data from 250 random consumers in Banasthali Vidyapith. The consumer was reached personally and online for complete the questionnaire. Finding reveals that consumer concerns to the environment, the majority of the respondent known about the sustainable textiles. The result indicates that the consumer ready to promote the sustainable textiles. And majority of respondent were ready to purchase the new and sustainable textiles.