SWOT Analysis of Development Strategy of Idlefish

Abstract

With the rapid development of e-commerce, various e-commerce platforms have emerged, and second-hand e-commerce platforms have become an integral part of people's lives as a derivative of the development of mainstream e-commerce platforms. As a representative platform for second-hand idle goods trading, "Idlefish" has taken a certain market share. This study uses SWOT analysis to analyze Idlefish and proposes strategies to improve the platform's development and core competitiveness in terms of customer trust, product quality assurance and penetration of the sinking market.