Research on the Integration of Tourism Industry and Real Estate Industry in China

Abstract

With the vigorous development of the tourism industry and the real estate industry, the new format Tourism Real Estate formed by the integration of the two industries appears in the market. The integration of tourism and real estate in China occurred in the 1980s and 1990s and has developed rapidly in recent years. However, the academic research on this aspect is not systematic and in-depth. Therefore, this paper aims to address the following issues: 1) What are the driving forces for the integration? 2) What are the basic conditions of integration? 3) How to achieve a better integration of the two industries?