Emerging media technologies in the tourist encounter

Abstract

Digital technologies and the practices that follow, from reviews and recommendations on websites to content on social media platforms characterised by real-time connectivity are now inseparable from tourist experiences. Further, the technological, and infrastructural configurations that underpin digital practices in tourism are increasingly impinged upon by non-human actors (such as algorithms and data governance and regulatory measures). This special issue considers the ways in which data in the form of content, digital infrastructures and algorithmic governance shape and transform knowledge generated within and about tourism destinations and the populations who inhabit them. We focus on digital technologies as part of emerging media technologies to emphasise the material and regulatory assemblages that are increasingly inseparable from automated processes that facilitate the collection and appropriation of data on behalf of digital platform corporations. Emerging media technologies in the tourist encounter consider such engagements across different sensory exchanges, where tourists experience other places, landscapes, weather, people, sights and knowledge. Significant issues related to the role of digital technologies such as the inequalities they may perpetuate through the platformization of tourist destinations, the impacts of ‘smartness’ and the ways in which digital infrastructures are embedded in wider geopolitical relations of territorialization and contestation have been increasingly recognised in tourism geographies, yet comparative regional studies are still limited. We establish a research agenda to call for further, comparative research into the unfolding consequences of the role of digital infrastructures and algorithmic governance in the shaping of tourism destinations and the practices that follow.