Adoption of Digital Marketing Practices in Micro Small Medium Enterprises for Inclusive Growth

Abstract

India's Micro, Small, and Medium Enterprises (MSMEs) base is the biggest on the planet after China. According to the official appraisals, there are about 63.05 million miniaturized scale businesses, 0.33 million little, and around 5,000 medium undertakings in the nation. The Micro, Small and Medium Enterprises (MSME) part is a profoundly lively and dynamic segment of the Indian economy. It contributes in the financial and social advancement of the nation. MSMEs are encouraging enterprise and creating biggest work openings at relatively lower capital expense, next just to farming. Presently, MSMEs are worked in practically all significant segments in the Indian business, for example, Food Processing, Textiles and articles of clothing, Agricultural data sources, Leather and cowhide merchandise, Sports merchandise, Plastic items, Electro-restorative gear, Computer Software and so on. SMEs assume a crucial job in Indian Economy with their commitment in modern yield, fares, business and creation for Indian and worldwide market. This paper centers on existing advertising media for SMEs in administrations division and searches for extent of internet promoting. With the range of time online media has gain significance in showcasing and it very well may be a perfect mechanism for SMEs accomplishment in promoting. Online media permits securing, sustaining and gathering prompts draw in with them dependent on referrals and proposals. Specialists have likewise indicated that web based showcasing is savvy and aides in widen and oversee client database for SMEs. As Digital Marketing gives colossal advantages to the business, MSMEs is likewise the territory which can get or benefit this stage for offering pace to their advancement. The following are the two motives for doing research in this area. First one is Digital Marketing is a fruitful idea for huge brands in India, what is the impact on neighborhood and little brands in little urban communities? And the second one is what devices and parts ought to be utilized by these nearby and little brands to completely abuse the Digital Marketing?