Ticket Price Sensitivity of Airport Rail Link - A Case Study of Changsha Maglev Express

Abstract

There is difference between airport rail link and urban rail transit in service tenet and service object. Urban rail transit serves mostly for urban residents, to meet their needs of commuting and daily life, while the chief target passengers of airport rail link consist of air passengers whose trip purposes are connecting flights from or to the city. The travel time value and price sensitivity of passengers who take the airport rail link are quite different from those who take the urban rail transit. Changsha Maglev Express Line, opened in May of 2016, is an airport link rail applying the technology of urban maglev transportation. Before the opening of commercial operation, the authors conducted a sample survey on passengers and staffs at Changsha Huanghua International Airport, to get information of the willingness of the target passenger's ridership and acceptable fares of the rail. Passenger's price sensitivity of Changsha Maglev Express is calculated, and the price deciding work of Changsha Maglev Express is contributed. The paper could provide some useful reference to the study of pricing and incomes on other airport link rails.