Entertainment as the foundation of television programming between 1958 and 1975

Abstract

The main objective of this study is to analyse TV entertainment during Franco’s years and its evolution. The starting hypothesis is that initially the grid was influenced by the radio model, but that little by little it evolved towards its own model, in which fiction was the most frequently used identifier. The reason for change was the willingness to meet the needs of the target audiences. All television broadcasts have been analysed from January 1,1958 to November 20,1975. Based on a quantitative analysis of broadcasting times, the scheduling trends of the four slots have been determined: morning, afternoon, evening, and night, in order to establish how the TV network was willing to meet the potential audience’s wishes at every moment of the day. This historical approach to television through primary sources, such as the total TVE broadcasts, is practically unheard of.