Going Concern dalam Metafora Ondel-Ondel

Abstract

This article seeks to reveal that the concept of going concern applies not only to companies but also to cultures (in this case ondel-ondel in Betawi culture). The method used is semiotic analysis of ondel-ondel as a symbol of sustainability in Betawi society. The results show that ondel-ondel is a symbol of “street artists.” This is the logical consequence of new social, technological, and cultural changes in modern culture. Nevertheless, the symbols are still so- cialized in order to keep going concern in the long run.