Publicidade de alimentos e bebidas no Brasil: Revisão de literatura científica sobre regulação e autorregulação de propagandas

8Citations
Citations of this article
11Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The effects of marketing strategies for promotion of foods and beverages have been investigated due to its potential impacts on populations’ food choices, particularly among children and adolescents. The paper presents an academic literature review on regulation and self-regulation of food and beverage advertisements in Brazil, based on search performed in electronic databases. Majority of studies were based on law analysis or qualitative study of advertisements. There are sufficient evidences on the need for government regulation of advertisements addressed to children and adolescents complementarily to institutional self-regulation in order to tackle ethical transgressions on food and beverage advertisements identified in Brazil. Additionally, there should be imposition of rigorous penalties for noncompliance to ethical rules and proposition of incentives towards actions encouraging healthy food consumption patterns, in order to comprise an actual system for promotion of public health.

Cite

CITATION STYLE

APA

Kassahara, A., & Sarti, F. M. (2018). Publicidade de alimentos e bebidas no Brasil: Revisão de literatura científica sobre regulação e autorregulação de propagandas. Interface: Communication, Health, Education, 22(65), 589–602. https://doi.org/10.1590/1807-57622016.0630

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free