Lexicon and ideology on fatphobia in digital communication

Abstract

This article analyses the lexicon that deals with fatness in digital discourses. The corpus consists of 100 texts on fatness obtained from 50 important Spanish-speaking feminist activism websites, and from 50 digital fashion magazines and press articles of various sections (health, science, society, women, diet and nutrition). The time frame runs from 2012, when anti-fatphobia activism takes hold in Spanish-speaking countries, to 2019. We have carried out the research following the contributions of (Feminist) Discourse Analysis. The objective is to register the terms and expressions related to fatness in these texts in order to find out which of them refer to women, men or both sexes, the relation between the terms and the ideology that underlies behind the discourses.