Public and private water: Analysis of consumer’s behaviors

Abstract

In this work we have pointed out how the use of bottled water affects our economic, social and environmental system comparing this phenomenon to the use of public water. Trough a detaild analysis and a social experiment about preferences between public and private water (plastic bottled), we have tried to understand deeply how and why the phenomenon of bottled water is always increasing in Italy if we compare it to what happens in other countries.