Journal ArticleOPEN ACCESS

Accentuating Customer Engagement, Visual Presentation and Copywriting for Effective Social Media Marketing: A Case Study

  • Sheriff N
  • Zulkifli A
  • Othman W
International Journal of Academic Research in Business and Social Sciences (2019) 8(12)
DOI: 10.6007/ijarbss/v8-i12/5263
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Abstract

This study examined features embedded in social media namely customer engagement, attractive visual presentation and copywriting that are capable of driving online purchase for apparels. As the Malaysian fashion retail industry actively adopts social media marketing …

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CITATION STYLE

APA

Sheriff, N. M., Zulkifli, A. S., & Othman, W. N. S. W. (2019). Accentuating Customer Engagement, Visual Presentation and Copywriting for Effective Social Media Marketing: A Case Study. International Journal of Academic Research in Business and Social Sciences, 8(12). https://doi.org/10.6007/ijarbss/v8-i12/5263

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