The Social Enterprise: A New Form of Enterprise?

Abstract

[C]orporations can do good, and that they do. But they cannot, and do not, do good at the expense of doing well. "Doing well by doing good" is the guiding principle. Doing good for its own sake is out of bounds. Which limits profoundly how much and what kind of good corporations can do, while licensing them to do bad if that, rather than doing good, is the best way to do well.