Assessing business model for motorcycle rental based mobile application using balanced scorecard (Case study at PT XYZ)

Abstract

Using a balanced scorecard, authors conduct an in-depth assessment of the business model for motorcycle rental based mobile application. With measurements on four perspectives: financial, customer, internal business process, and learning and growth, business model assessed whether to contribute to the long-term strategy of PT XYZ. The assessment use financial plan, financial projection, financial ratio, and feasibility study in measuring the business models from a financial perspective. Use the marketing mix in measuring the business model from a customer perspective. Design organizational structure, job description, and business process models for measuring aspects of the internal business process. Also, establish a risk management plan and KPIs in a learning and growth perspective. It is concluded that the business model for motorcycle rental based mobile application can contribute to the long-term strategy of PT XYZ.