Theoretical aspects of innovation in health Tourism

Abstract

The health tourism market has high susceptibility to innovation. This is due to the functioning of not only tourism enterprises on this market, but above all the providers of medical services. This market is characterized by high development dynamics. The services are provided at all market levels from local, through regional, national to global. The objective of this study is to identify the entities of the health tourism market which are responsible for introducing innovative offers on that market. Firstly, the theoretical issues are described concerning tourism market innovations and the structure of the health tourism market. This enabled the identification of the areas of innovation on the health tourism market. The conducted research is conceptual.