The Impact of Online Motorcycle Fare on Customer Satisfaction

Abstract

The upturn of internet technology presents a practical and low-fare online motorcycle taxis service which becomes a solution under a high demand of Indonesian society regarding traffic issue. Fare strategies continue to be carried out by the online transportation companies in order to create customer satisfaction and to win the competition. This research aims to find the impact of Grab-Bike fare offered towards the students of Management and Business Faculty, Institute of Transportation and Logistics Trisakti. The method used in this research is survey by distributing questionnaires to 100 respondents. The using of standard regression linear analysis technique aims to examine hypothesis with the support of SPSS software. The result of this research is showing that Grab-Bike fare positively and significantly influenced the satisfaction of the students of Management and Business Faculty, Institute of Transportation and Logistics Trisakti.