BOARD DIVERSITY AND GENDER COMPOSITION ON CORPORATE SOCIAL RESPONSIBILITY AND FIRM REPUTATION IN INDONESIA

Abstract

The purpose of this study was to find out the impact of board diversity and gender composition on CSR performance and firm reputation. This study also revealed the role of CSR performance as a mediator in the impact of board diversity, gender composition, and firm reputation. Samples were chosen from companies awarded Indonesia's Best Wealth Creator Award for year 2010–2012 by SWA Magazine, Indonesia, using purposive sampling. This study showed that CSR performance and gender composition had positive impact on firm reputation but did not significantly impact board diversity. Abstrak Tujuan dari penelitian adalah untuk mengetahui pengaruh keberagaman direksi dan komposisi direksi pada kinerja CSR dan reputasi perusahaan. Selain itu, penelitian ini juga mengungkapkan peran kinerja CSR sebagai mediator pada pengaruh antara keberagaman direksi, komposisi direksi dan reputasi perusahaan. Sampel diambil dari perusahaan penerima penghargaan Indonesia's Best Wealth Creator Award versi Majalah SWA Indonesia 2010–2012 dengan teknik purposive sampling. Hasil penelitian menunjukkan kinerja CSR dan gender berpengaruh positif terhadap reputasi perusahaan tetapi tidak berpengaruh terhadap keberagaman dewan direksi.