Finding the hidden pattern of credit card holder's churn: A case of China

Abstract

In this paper, we propose a framework of the whole process of churn prediction of credit card holder. In order to make the knowledge extracted from data mining more executable, we take the execution of the model into account during the whole process from variable designing to model understanding. Using the Logistic regression, we build a model based on the data of more than 5000 credit card holders. The tests of model perform very well. © 2009 Springer Berlin Heidelberg.