Second-order mappings in grapheme-color synesthesia

Abstract

Typically, the search for order in grapheme-color synesthesia has been conducted by looking at the frequency of certain letter-color associations. Here, we report stronger associations when second-order similarity mappings are examined-specifically, mappings between the synesthetic colors of letters and letter shape, frequency, and position in the alphabet. The analyses demonstrate that these relations are independent of one other. More strikingly, our analyses show that each of the letter-color mappings is restricted to one dimension of color, with letter shape and ordinality linked to hue, and letter frequency linked to luminance. These results imply that synesthetic associations are acquired as the alphabet is learned, with associations involving letter shape, ordinality, and frequency being made independently and idiosyncratically. Because these mappings of similarity structure between domains (letters and colors) are similar to those found in numerous other cognitive and perceptual domains, they imply that synesthetic associations operate on principles common to many aspects of human cognition. © 2012 Psychonomic Society, Inc.