Abstract
Public Service Educational Messages are well known in the health sector. This study investigates the “Role of Public Service Educational Messages (PSEM) in educating people about Perceived Risk of Hepatitis” through survey method using questionnaire as a tool of data collection. The researcher conducted a survey on the sample of 500 people, comprising both healthy and patients. It examines Public Service Educational Messages for educating masses about hepatitis and changing attitude and behavior of people towards their health for the preventive measures of hepatitis. It recorded the role of Government and NGO’s in educating the people and creating awareness among them about perceived risk of hepatitis and the change their behaviors and level of consciousness for maintaining their health.
Cite
CITATION STYLE
Iftikhar, M., & Mughal, M. K. (2019). Role of Public Service Educational Messages in Educating People about the Perceived Risk of Hepatitis. Journal of Mass Communication Department, Dept of Mass Communication, University of Karachi, 16. https://doi.org/10.46568/jmcd.v16i0.70
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