HALAL AWARENESS DALAM MODEST WEAR : STUDI KRITIS TERHADAP FENOMENA THRIFTING DIKALANGAN MUSLIM

Abstract

Pergerakan fashion muslim di Indonesia menunjukkan dinamika yang signifikan, terutama dengan munculnya gagasan tentang fashion halal dan kebiasaan menabung yang semakin populer di kalangan muslim. Tujuan dari penelitian ini adalah untuk melihat kesadaran halal (halal awareness) dalam konteks pakaian modest serta masalah yang dihadapi dalam praktik jual beli pakaian bekas (thrifting). Persepsi, pengalaman, dan makna fenomena digali melalui metode kualitatif studi kritis. Hasil penelitian menunjukkan bahwa meskipun thrifting menawarkan opsi pakaian yang hemat biaya dan ramah lingkungan, terdapat beberapa masalah terkait kehalalan, seperti asal-usul produk, kemungkinan produk menjadi najis, dan transparansi transaksi. Untuk membuat thrifting menjadi gaya hidup yang sesuai dengan prinsip syariah sekaligus tren modern, pendidikan, sertifikasi, dan pengawasan ketat diperlukan untuk mengatasi kesadaran halal yang masih rendah di kalangan masyarakat. Penelitian ini meningkatkan pemahaman kita tentang bagaimana nilai keagamaan dan tren fashion terintegrasi dalam kehidupan muslim modern.The Muslim fashion movement in Indonesia shows significant dynamics, especially with the emergence of the idea of halal fashion and the increasing popularity of saving among Muslims. The purpose of this research is to examine halal awareness in the context of modest clothing and the problems encountered in the practice of buying and selling used clothing (thrifting). Perceptions, experiences, and meanings of the phenomenon were explored through a qualitative critical study method. The results of the study indicate that although thrifting offers cost-effective and environmentally friendly clothing options, there are several issues related to halal, such as product origin, the possibility of products becoming impure, and transaction transparency. To make thrifting a lifestyle that aligns with Sharia principles while also being a modern trend, education, certification, and strict oversight are needed to address the low level of halal awareness among the public. This research enhances our understanding of how religious values and fashion trends are integrated into the lives of modern Muslims.