Cite
CITATION STYLE
APA
Ansari, A., & Li, Y. (2018). Big data analytics. In Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (pp. 280–302). Edward Elgar Publishing Ltd. https://doi.org/10.5206/uwomj.v87i2.1149
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free