Analisis Pengaruh Sertifikasi Halal dan Kualitas Produk Jamu Ramuan Madura Terhadap Keputusan Pembelian Oleh Konsumen di Kecamatan Modung

Abstract

Analysis of the Influence of Halal Certification and Quality of Madurese Herbal Medicine Products on Consumer Interest, specifically in Kedungdung Village, Modung District, Bangkalan Regency. The aim of this research plan is to determine the influence of Halal Certification and the Quality of Madura Herbal Medicine Products on Consumer Purchasing Decisions. The type of research used is quantitative descriptive which is considered very suitable for reviewing studies that describe variables as they are and are supported by data in the form of numbers produced from actual conditions. There are various interesting facts related to halal certified Madurese herbal medicine, which in this context is still difficult to implement in Indonesia, especially in Modung District, Bangkalan Regency, this is because there are still many Madurese herbal medicines that have not implemented halal certification, especially in Bangkalan Regency.