The synergy of visual communication and sustainability as brand value

Abstract

The research aimed to review issues related to visual communication synergy and sustainability in a brand. The main problem was how the message through visual communication could work precisely and quickly so that the delivery of the main message could be delivered without errors because the visual nature was very immediate and could not lie. This research used qualitative methods, namely descriptive-analytic, with a deductive as well as an inductive approach to get fairly basic findings, to reduce or minimize errors or deficiencies in visual communication. The results and discussion show that building a brand needs to be sustainable visual communication by creating functional, emotional, and expressing themselves. In conclusion, the main goals and objectives of communicating brand identity are to build, maintain, and strengthen the relationship between the brand and its customers. The brand as a symbol encapsulates all visual elements connected to brand value as individuals. So, the integration of visual communication and sustainability can be a synergy to enhance brand values.