Financial and Strategies Analysis of Coca-Cola Company in the Period of COVID-19 Epidemic

Abstract

Nowadays, some companies around the world are experiencing difficulties due to the impact of COVID-19. The main point of the essay is to analyse business activities in financial aspects, including strategies, financial and ratio analysis of Coca-Cola company during the COVID-19 epidemic, in order to provide a reference for other enterprises and relevant financial information for investors. In the research process, the essay analyses industry dynamics and firm strategies from the value chain, SWOT, analysis, genetic strategies and Porter's Five Forces; analyze the financial situation from revenue, goodwill and common size financial statement; conducts ratio analysis on the profitability, liquidity, solvency and operational ability. In the discussion section, the essay evaluates the measures taken by Coca-Cola company during the epidemic and puts forward some advice. This article provides investors with financial information about Coca-Cola during the pandemic. Coca-Cola's business activities during the epidemic period and advice were given to the company, which can be referred by other companies, especially beverage companies.