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Design Thinking 101

  • Marambana V
UJ Press, (2025)
DOI: 10.64449/9781997468356
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Abstract

What is design thinking and why should companies care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

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APA

Marambana, V. (2025). Design Thinking 101. Design Thinking 101. UJ Press. https://doi.org/10.64449/9781997468356

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