Interface designs model of location-aware mobile commerce for songket

Abstract

This paper centers on research of the user interface design of mobile commerce (m-commerce) focusing on the location of the songket business. The research is based on a comparison method between interfaces of location-aware m-commerce with different domains. The goal is to analyze the aspect of m-commerce interface design that has already been accepted by the user. 7C's interface design elements have been selected as the guideline of the analysis. The comparison analysis of localization technique showed that four out of the seven elements are suitable for the guideline; namely Context, Customization, Communication and Connection. Research proved A-GPS technique suitable for application of songket localization. The outcome of the research is the user interface of location aware m-commerce based on multi user mental model specific to songket localization using A-GPS technique. © 2014 Penerbit UTM Press. All rights reserved.