Different ways to craft and use social media in crafting

Abstract

Social media plays an active role in modern society’s communication. This study examines hobby crafts as a leisure-time activity, and the involved role of social media. In this mixed method study, we conducted an online survey in Finnish online craft communities of practice to analyse what reason and meanings hobby crafters give to social media in their crafting. We discovered different styles of crafting in an online hobby craft context. The findings show that social media and crafts complement each other, but there are also differences between crafting styles and social media activities.