¿Polarización? Posiciones ideológicas durante la campaña presidencial colombiana en 2014

Abstract

Based on a study of the 2014 presidential campaign in Colombia, this article analyzes how individuals use ideological labels to characterize their own ideological preferences and those of the candidates. Using information from the Americas Barometer, it establishes that individuals do not perceive major differences among the positions of presidential candidates. Secondly, it finds that the ideological preferences of those interviewed are less polarized than the "raw" data would seem to indicate. Finally, it presents evidence that the way individuals interpret ideological labels, within the context of the 2014 presidential elections in Colombia, reflects their preferences with respect to moral issues and the favorability of certain candidates.