A Comparative Study On Service Quality Between Public And Private Sector Banks With Reference To Coimbatore City

Abstract

Service quality is the delivery of excellent or superior service relative to customer expectation. It is a focused evaluation that reflects the customer’s perception of the specific dimensions of service. Sometimes, as in the case of a pure service, Service quality may be the most critical determinant of customer satisfaction. Providing quality service would mean the art of identifying customer’s needs and excel in them.