THE INFLUENCE OF SATISFACTION ON CONSUMER LOYALTY OF SUMAWE COFFEE MALANG

  • Anggraeni Y
  • Retnoningsih D
  • Wahib Muhaimin A
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Abstract

… Source: primary data analyzed Table 2. Descriptive Statistics Code Item Mean X1 Product quality 4.475 X1.1 Coffee taste 4.525 X1.2 Coffee aroma 4.425 X2 Price perceptions 4.408 X2.1 Affordability of prices 4.650 X2.2 Conformity price 4.275 X2.3 Price variation 4.300 …

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APA

Anggraeni, Y., Retnoningsih, D., & Wahib Muhaimin, A. (2019). THE INFLUENCE OF SATISFACTION ON CONSUMER LOYALTY OF SUMAWE COFFEE MALANG. Agricultural Social Economic Journal, 19(01), 19–25. https://doi.org/10.21776/ub.agrise.2019.019.1.3

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