Balancing Economic Growth and Environmental Sustainability in Digital Governance on Zalora Online Shop Application in Indonesia

Abstract

This research aims to analyze how Zalora’s digital governance balances economic growth and environmental sustainability in Indonesia. This exploratory and analytical study uses content analysis with a qualitative approach based on post-positivism philosophy. The study will analyze data and policy documents, as well as Zalora’s implementations related to economic growth and environmental sustainability in Indonesia. The analysis results indicate that Zalora has played a significant role in balancing economic growth and environmental sustainability in Indonesia, even as public interest as economic actors (customers and influencers in the fashion industry) continues to rise and Zalora’s efforts to maintain and enhance the quality of its platform persist.