CERTIFICATION OF SHRIMP AND SALMON FOR BEST AQUACULTURE PRACTICES: ASSESSING CONSUMER PREFERENCES IN RHODE ISLAND

Abstract

This study uses a conjoint experiment to evaluate seafood consumers' preferences for wild versus farmed seafood in Rhode Island, while providing an option for farmed products to be certified for best aquaculture practices, focusing upon salmon and shrimp. The definition for best aquaculture practices provided to respondents in the survey is broadly based upon standards currently in use by aquaculture certification groups, highlighting sustainability of fish feed, and control of antibiotic use, water quality and stocking density. Using data from an in-person intercept survey, a conditional logit model shows that a sample of 250 seafood consumers in Rhode Island choose wild products over farmed even when farmed products are certified, and by an entity preferred by the consumer. Results warrant both further study of consumer preferences for certified aquaculture products across a broader population, and study of the effect of different explanations of 'best aquaculture practices' upon preferences. © 2012 Copyright Taylor and Francis Group, LLC.