The Role of Eco-Education in Shaping Consumer Behavior towards Green Purchasing

Abstract

Abstract Adopting environment-friendly shopping habits is a powerful way to reduce pollution and protect our planet. Education plays a critical role in encouraging consumers to embrace eco-friendly behaviors and make a positive impact. As the world becomes increasingly concerned about climate change, more and more companies are being urged to prioritize sustainability. Plastic pollution is a pressing issue exacerbated by the COVID-19 pandemic. The majority of plastic waste generated worldwide is produced in Asia, making Taiwan a valuable case study for environmental action. To investigate the impact of environmental education on pro-environmental behavior, our study explores how attitudes, knowledge, and intentions have changed as a result of a specific program. We utilized a quantitative methodology and data-gathering tools to survey 235 Taiwanese participants from March 1 to April 30, 2023. Our findings may offer valuable insights, suggest avenues for further research, and have important theoretical and practical implications. JEL classification numbers: C12, D12, D69. Keywords: Eco-education; Consumer behavior; Green Purchasing.