Using Triadic Semiotics in Storytelling

Abstract

Researchers of this study have been making animation-related production and teaching for more than twenty years. Telling Stories with Pictures is a very common method for language and design teaching. And “idea pitching” is just like Telling Stories with Pictures; it is a significant process in developing a story for professional animation companies. This study focused on using Peirce’s Triadic Semiotics (icon-index-symbol semiotic triangle) with Story Cubes (Story Dices) in storytel-ling. By laboratory observation method, a team of students carried out the experiment contrast. After the introduction of Triadic Semiotics, testees would make stories having some associations and implications; therefore, there would be more possibilities and more imaginations in the story arrangement and structure. It is expected that the study results may provide effective recommen-dations for the production education of animation. In other design fields or knowledge management, more dynamic thinking methodology may be figured out accordingly as well.