Nouvelles organisations et nouvelles stratégies en e-distribution

Abstract

Although e-commerce seems to have entered a more mature phase, online distribution, also called ‘e-distribution’, remains a hot topic for both the research world and the distributors and pure-players. In recent years, we have experienced well-known mutations in the world of distribution, and not only among major retailers. The waves of multi- or omni-channel and that of the drive concept have, in fact, been through this, highlighting new strategies and new challenges, and new forms of organisation. This movement also seems not to have finished: the current breakthrough collaborative economy, whose impact on e-distribution might not be neutral, is a good example. The first three articles of thisLogistique & Managementspecial issue aim to outline major and recent developments in the field of e-distribution, at both the organisational and strategic levels. Two angles are prioritised: logistics and marketing. (English) [ABSTRACT FROM PUBLISHER]