Coherence Co-constructed: Using Coherence for Analysis and Transformation of Social Conflicts

Abstract

Narrative coherence is a much-debated subject, primarily because different approaches to coherence leave us with an either/or predicament. We can either pay attention to rather modernist approaches that attempt to map meaning structures in a given text to locate points of coherence; or, we can pay attention to critical approaches that suggest even seeking coherence results in confirming with dominant discourses and narratives in a given context. This article is an attempt in reconciliation between these two approaches to provide an alternative approach to the question: what makes texts cohere? Using a political rally ad Turkish Prime Minister used to counter the protests that took place in Turkey during the summer of 2013, the article demonstrates how coherence is constructed as a relationship between a text and an audience based on semiotic markers that refer to historical and ideological narratives.