Sustainable Development Strategy Based on FAW Bestune Automobile Industry: Focus on PEST Model Analysis

Abstract

With the advocacy of green and low-carbon development and the concepts of carbon peaking and carbon neutrality, new opportunities and challenges have emerged in the automobile industry as a important industry of the national economy. Data comes from the Association of Automobile Manufacturers and the Passenger Car Market Information Association to analyze the sustainable development of FAW Bestune. Judging from the research results, FAW Bestune as a veteran car company still has powerful competitiveness in China, but with the development of intelligent networked vehicles and the transformation of the automotive industry, the company is facing severe challenges as well. This article can provide ideas and references for the sustainable development of Bestune and other domestic auto companies.