Preferences of Baby Products Manufactured using Modernised Machinaries in Rural Areas

Abstract

The marketer’s responsibility is to position his product in such a manner so as to suit the tastes and preferences of the consumers. Consumer preference refers to the preference on the consumer for one brand of a product in relation to various other brands of the same products. Today more and more of consumers in India are becoming quality conscious. They insist on quality products and are prepared pay even more for it. An attempt is being made through this survey to find out the parents preference regarding the purchase and consumption of baby products.