Collecting to the Core-Social Media in Education, Healthcare and Marketing

Abstract

Social media is broadly defined as any Web site or web-based service that allows users to generate their own content. The potential of social media via Web sites and apps has been embraced by many sectors, including education, healthcare, and marketing. In the education sector, social media plays an important role in providing a collaborative platform for students and instructors. Students can discuss topics of interest and share information online with peers while educators can have a presence in the digital tools students use. In the health sector, social media can be used for mass communication and allow health service providers to stay abreast of current innovations, practices, and information. he marketing industry has adopted social media to promote products, events, and programs to a global customer base, taking advantage of the near-instant ability to reach, connect, and capitalize on social networks.