The Reframing Matrix

Abstract

A Reframing Matrix is a simple technique that helps you to look at business problems from a number of different viewpoints. It expands the range of creative solutions that you can generate.The approach relies on the fact that different people with different experience approach problems in different ways. What this technique helps you to do is to put yourself into the minds of different people and imagine the solutions they would come up with.We do this by putting the question to be asked in the middle of a grid. We use boxes around the grid for the different perspectives. This is just an easy way of laying the problem out, so if it does not suit you, change it.We will look at two different approaches to the reframing matrix - you could, however, use this approach in many different ways.