Student's Food Buying Interest Using an Online Delivery Order Application

Abstract

Food online delivery service had been present in various cities in Indonesia such as Yogyakarta. Delivery service provides a new experience for consumers in buying food. This research aimed to describe student's food buying interest using online delivery order application. The research applied the Theory of Planned Behaviour by Ajzen and Fishbein. This research was conducted at the Universitas Muhammadiyah Yogyakarta. The sampling technique in this study used accidental sampling collected 200 students. The average score of the data was taken to describe the category of the student's level of interest. The results showed that the students favorable to order food using the online delivery order application, the environment around the students did not support on using of the online delivery order application, and the transaction facilities supported the use of the online delivery order application. Overall, the results showed that students did not show a strong interest in buying food through online delivery order application.