The influence of social media on female entrepreneurs: A prisma compliant exploration

Abstract

Pursuing businesses through social media platforms has become an interesting trend for female entrepreneurs in the last few years and in modern society. It appears as a beneficial online tool to promote new entrepreneurial ideas and a key factor for innovation, poverty reduction, employment, and economic growth in many global rising economies, as well as a way of life among disadvantaged families. The aim of this study henceforth is to systematically review the existing literature with a final purpose of closing the current gaps in knowledge regarding the effects of social media on female entrepreneurs and how the utilization of such a platform assists in promoting their economic welfare and their social well-being. We have adopted an extensive key search strategy on different databases, including Scopus, EBSCO Academic Search Premier and ProQuest. Our findings confirm that social media has a direct contribution to empowering females in many countries to pursue business through such platforms. Our review further provides practical implementations and future recommendations as regards to the current existing gaps in knowledge and supports conducing systematic research leading to more extensive inclusion of social media studies and their relation to female empowerment as entrepreneurs.