The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision

Abstract

This study aims to analyze the effect of electronic words of mouth, the attributes of tourism products on visiting decisions through an interest in visiting Dago Dreampark tourism. This research uses a quantitative approach with descriptive and verification designs. The sample used is 384 respondents who are Dago Dreampark visitors and social media users. Analysis of research data using the method of Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that the path coefficient was positive and indicated that electronic word-of-mouth and the attributes of tourism products had a positive and significant effect on visiting interest. The results of the R-squared value generated in this study are included in the standard model of the strength of visit interest, which has a positive effect on visiting decisions, and the path coefficient value is positive, and the results of the R-square value generated in this study are included in the strong standard model.