Evaluation of key enablers of green supply chain management in Indian manufacturing industries: a fuzzy approach

Abstract

Manufacturing industries are an indispensable source for a nation's financial development; however, those industries are also a major source of increasing environmental issues. The situation is no different in India. Recently, green supply chain management (GSCM) is emerging as a key strategy that can reduce the negative impact on the environment. Indian manufacturing industries lag in implementing GSCM. This research highlights the different key factors that affect the execution of GSCM in the Indian manufacturing sector. Further, the fuzzy DEMATEL framework is established to prioritise the key factors and to establish a cause and effect relationship among the factors. The results of this study uncover that 'Environmental regulation and support factor' gains the dominant position among the main factors. Moreover, sub-factors like 'green innovation motivation', 'consumers' awareness about the environment', 'market competition', and 'reverse logistic adoption cost' create the highest impact on the execution of GSCM practices in Indian manufacturing firms.