Abstract
… 17]. Place branding affects the resources that get channeled into a nation or a city as they compete for the global stock of wealth with the aim of accomplishing economic, political and socio-psychological objectives [15]. If well …
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CITATION STYLE
APA
Mary, M., & Peter Misiani, M. (2017). Applying Anholt’s National Branding Model: The Case of Kenya. Business and Economics Journal, 08(04). https://doi.org/10.4172/2151-6219.1000335
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