Clustering analysis on inbound tourism market in Shandong province

Abstract

According to the relevant data of inbound tourism in Shandong province from 2008 to 2017, the development situation and source composition of inbound tourism in Shandong province were analyzed with the help of Excel software, and the source market and destination market of inbound tourism in Shandong province were analyzed by using SPSS23.0 software. The results show that the inbound tourism in Shandong province has a good momentum of development and plays a positive role in promoting the development of tourism in Shandong province. According to cluster analysis, the source market of inbound tourism in Shandong province is divided into three categories: Korea is the first category, Japan is the second category, and other countries are the third category. Inbound tourism destination market of Shandong province can be divided into four types, Qingdao is the first major categories, Yantai and Weihai as the second major categories, Zibo, Linyi, Jinan, Weifang, Jining, Taian and seven cities such as sunlight as the third category, Dongying, Liaocheng, Binzhou, Zaozhuang, Dezhou, Laiwu and Heze seven cities as the fourth categories, should increase the strength of the tourism resource development and promotion.