PENGARUH PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, SATISFACTION DAN IMAGE TERHADAP CUSTOMER LOYALTY (STUDI KASUS GARUDA INDONESIA)

Abstract

Abstrak: PT. Garuda Indonesia merupakan sebuah perusahaan maskapai penerbangan yang menjadi salah satu pemain utama dalam industri penerbangan kelas premium di Indonesia. Penelitian perilaku konsumen tentang pengaruh perceived service quality dan perceived value terhadap loyalitas pelanggan dengan kepuasan dan image maskapai penerbangan Garuda Indonesia dengan 200 pelanggan rute Surabaya-Jakarta, dan sebaliknya. Dengan analisis kausal metode SEM mengupas pengaruh dari kualitas layanan, kenyamanan, dan catering akan membentuk corporate image (Airline Image) dan perceive value, yang kemudian mempengaruhi kepuasan dan loyalitas pelanggan Garuda Indonesia di masa mendatang. Tujuan rekomendasi penulis adalah agar PT. Garuda Indonesia dapat mengevaluasi maskapai penerbangannya, serta menjaga loyalitas pelanggannya dengan pelayanan yang berkualitas. Abstract: PT. Garuda Indonesia constitutes an owned airline that was one of the major players in the premium class airline industry in Indonesia. The subject that the writer observes is Consumer behavior, to the influence of perceived service quality and perceived value on customer loyalty with customer satisfaction and airline image of Garuda Indonesia with 200 customer Surabaya-Jakarta route, and vice versa. Analysis SEM Certainly explain the influence of perceived service quality, convenience, and catering will form the corporate image (Airline Image) and perceived value, which in turn affects customer satisfaction and loyalty Garuda Indonesia in the future. The purpose of recommendation writer is for PT. Garuda Indonesia flight airlines to evaluate and maintain the loyalty of its customers with quality service.