Reflections on TV media integration

Abstract

With the continuous development of Internet technology and the gradual popularization of smart phones, new media has emerged and impacted the traditional media. Traditional media is relative to the new media rising in recent years. The traditional means of mass communication are well-known: newspapers, radio, television and so on. The new media uses digital technology to provide information and services to users through computer networks, computers, mobile phones, digital TV and other terminals. Because of its two-way communication mode, more personalized communication behavior, diversified content forms, rich display methods and other important characteristics, it has a great impact on the traditional media.